The target audience we have chosen is male and female viewers ageing between 25-40, we chose this age range because the film that we have decided to create fits with the conventions of an art house horror which in turn could contain some age restricted material and graphic images. Also however we feel that horror movies are for mature adults and these people would be most likely to see this film. Choosing adults has helped to give us almost no limitations on the content on the film within reason.
When doing our audience research we also tried to interview people of a similar age but then to interview some people our age to see a contrast of opinions and how they reacted to our idea to then get different views that will influence our final outcome. Where some of the younger interviewees thought more along the lines of, blood, killing, death and a killer, all conventions found in nearly all horror movies. The adults thought deeper into the meaning of the film and the abstract portrayals that could be contained in the film.
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